In a nutshell, Kickstarter is used to raise funds for a project. A company (such as GantryWorks) can list a project (such as TellyMount) on Kickstarter's website. On that website, a person (such as you) can opt to receive a TellyMount as a "reward" for pledging a specified amount of money that is less than the expected retail price of TellyMount. The pledged money can be used by GantryWorks to fund the project and fulfill rewards.
Beyond this overly simplistic description, other details can be found on Kickstarter's website, including, GantryWorks' page on Kickstarter's website (available soon).
Submit your email to receive a link to GantryWorks' page on Kickstarter when it is launched.